Client: Puppies & Yoga
Industry: Health, Wellness & Lifestyle Experiences
Website: puppies-yoga.com
Services Provided: Website Design & Development, E-commerce (Shopify), UI/UX Design, Booking & Ticketing System, CRO (Conversion Rate Optimization)
Team: A dedicated team of 4-5 members (designers and Shopify developers)
Technology Expertise
Shopify • Liquid • HTML5 • CSS3 • JavaScript • Shopify Metafields • App Integrations • Multi-Currency Setup • Responsive Web Design
About Puppies & Yoga
Puppies & Yoga isn’t a typical fitness brand — it’s an experience. The concept blends a 45-minute all-level yoga session with 30 minutes of pure joy: cuddling, playing, and bonding with adorable puppies. What started as a niche idea has scaled into a nationwide movement, with studios running across 100+ cities in the US, from New York and LA to Austin and Seattle, and a community of over 112,000 satisfied guests who’ve attended more than 6,000 classes.
Because the brand operates in so many cities simultaneously — often with multiple studios per city — the website was never going to be a simple “one class, one booking” setup. It needed to function more like a multi-location booking engine, while still feeling warm, playful, and effortless to use.
The Challenge
When Puppies & Yoga came to us, the brand already had strong demand and a loyal following on social media. The real challenge wasn’t attracting people — it was converting that attention into bookings, at scale, across dozens of locations, without the experience feeling clunky or corporate. Specifically, the website needed to solve for:
- Letting a visitor in any city instantly find their local studio and book a class, without digging through menus
- Supporting multiple studios within the same city (e.g., Boston has a Cambridge studio and a South Station studio) without confusing the navigation
- Giving the brand a way to sell more than just class tickets — gift cards, private/corporate events, and wellness add-ons
- Reducing cart abandonment on a first-time visitor’s very first visit
- Keeping the emotional, “aww” factor of puppies front and center, while still functioning as a serious, high-converting e-commerce engine
- Making it easy for international visitors to browse in their own currency
Our Solution: Website Strategy
We approached this less like “building a website” and more like building a booking system that happens to look beautiful. Every design decision was made to reduce the number of clicks between “I saw this on Instagram” and “I just booked my class.”
We built the site on Shopify, using it not as a typical product store but as a flexible booking and ticketing backbone — every city and every studio was set up as its own bookable product, complete with its own schedule, pricing, and availability.
Key Features Delivered
1. Exit-Intent Discount Popup
Instead of a generic “10% off” popup, we designed an interactive, personality-driven popup — “You’ve Got a Mystery Discount” — that asks visitors a simple question (“Have you tried puppy yoga before?”) before revealing their offer. This small piece of gamification keeps the brand’s playful tone alive while doing real conversion work: giving first-time visitors a reason to stay instead of bouncing.
2. Multi-City, Multi-Studio Navigation
With 100+ cities and several cities running two or three studios each, navigation could easily have become overwhelming. We structured the menu into a clean, alphabetically organized city directory, with studio sub-options (Studio 1, Studio 2, neighborhood names) nested neatly underneath — so a user in Dallas or Washington DC can find and book their nearest studio in seconds.
3. Puppy Wellness & Trust-Building Content
Because the experience involves live animals, trust matters as much as design. We built a dedicated Puppy Wellness page laying out the brand’s welfare standards — food & water access, rest time between sessions, cleanliness protocols, and vet-verified health checks — alongside breeder testimonials and information on how puppies are ethically sourced. This turns a potential objection (“is this safe for the puppies?”) into a genuine trust signal.
4. Private & Corporate Events Module
Beyond individual class bookings, we built a separate flow for B2B and private bookings — corporate seminars, birthday parties, gender reveals, and even “puppies delivered to your office” sessions. This includes a dedicated enquiry form with topic and location dropdowns, so the sales team receives pre-qualified, structured leads instead of generic messages.
5. Integrated Contact & Careers Funnel
We built a structured contact form (Name, Email, Phone, Topic, Location, Message) that routes enquiries by category and city — useful when you’re fielding questions from 100+ locations at once. A separate, visually distinct Careers page with a clear “Apply Here” CTA helps the brand keep hiring for studio staff without cluttering the main customer journey.
6. Multi-Currency & Global Accessibility
Even though the studios operate in the US, the brand attracts an international audience. We enabled a country/currency selector (Australia, UK, UAE, Japan, Singapore, and more) so visitors browsing from abroad see a familiar, localized experience — a small detail that quietly builds confidence at checkout.
7. Social Proof Woven Throughout
Real guest photos, Instagram feed integration, and rotating testimonials (“BEST.TIME.EVER.”) are placed at key decision points on the page — right where a hesitant visitor needs one more nudge before clicking “Book Your Class.”
Technology Stack
- Platform — Shopify (customized theme, not an out-of-the-box template)
- Frontend — HTML5, CSS3, JavaScript, Liquid templating
- Booking Logic — Product-based ticketing system (each studio/city = a bookable product with its own inventory and schedule)
- Marketing — Klaviyo-style email capture, exit-intent popup app
- Payments — Shopify Payments — Visa, Mastercard, Amex, Apple Pay
- Design — Fully responsive, mobile-first layout (most bookings happen on mobile, straight from Instagram)
Business Impact
- Cities live on the platform: 100+
- Studios supported: 130+
- Guests served: 112,000+
- Classes hosted: 6,000+
- Puppies socialized: 4,600+
- Breeder partners onboarded: 550+
The technical outcome mattered too: a site that could onboard a brand-new city or studio in minutes (not days), without a single line of custom backend code — because everything runs on a repeatable, templated product structure.
Conclusion
Puppies & Yoga is proof that an emotional, feel-good brand can still run on serious, scalable e-commerce infrastructure behind the scenes. By combining a Shopify-based multi-location booking engine with thoughtful UX touches — the mystery discount popup, wellness transparency, and a clean city-by-city navigation — we helped the brand turn social media buzz into real, repeatable bookings across the country.
The result is a website that does two things at once: it makes a visitor smile in the first three seconds, and it gets them booked before the smile fades.
