Client: Workopolis
Industry: Serviced Offices, Coworking & Event Space
Based In: Västra Hamnen, Malmö, Sweden
Website: workopolis.se
Services Provided: Bilingual Website Design & Development, UI/UX Design, Booking & Enquiry Forms, Map Integration, On-Page SEO
Team: A dedicated team of 3-4 members (designers and WordPress developers)
Technology Expertise
HTML5 • CSS3 • JavaScript • WordPress / Custom CMS • Multilingual (Swedish & English) • Leaflet / OpenStreetMap Integration • reCAPTCHA-Protected Forms • Responsive Web Design
About Workopolis
Workopolis is an elegant office hotel located at Riggaregatan 53, right in the heart of Västra Hamnen — one of Malmö’s most sought-after waterfront districts. Founded on the vision of creating innovative, dynamic work environments where companies and entrepreneurs can genuinely thrive, Workopolis offers private offices, coworking space, conference and meeting rooms, a virtual company address, and even a stunning penthouse party venue — all under one roof, with panoramic views over the Öresund.
What makes Workopolis stand out isn’t just the location — it’s the philosophy. The brand is built around community, networking, and knowledge-sharing among its members, backed by a genuinely engaged team offering personal service and support. The challenge was building a website that could reflect that same premium, welcoming feel online, for two very different audiences: local Swedish businesses and an increasingly international, English-speaking clientele.
The Challenge
Workopolis needed more than a brochure site — it needed a digital space that could sell four distinct offerings (private offices, coworking, meeting rooms, and an exclusive event venue) to very different visitors, in two languages, without feeling cluttered or confusing. Specifically, the website needed to:
- Serve both Swedish and international visitors fluently, since Malmö’s business community and event clientele span both languages
- Clearly separate four very different offerings — Private Offices, Conference & Meetings, Coworking, and the Event Venue — so each visitor type finds their answer quickly
- Sell the emotional side of the space — the rooftop views, the Öresund backdrop — alongside the practical business features (Wi-Fi, reception, meeting room access)
- Make it effortless for a prospective member or event host to book a viewing or start a conversation, without a phone call being the only option
- Give the striking Workopolis Penthouse event venue its own dedicated showcase, since it’s a completely different buying decision from renting an office
- Build local trust and visibility for a business competing in a specific, well-known Malmö neighbourhood
Our Solution: Website Strategy
We designed the site to work the way a great physical office tour would — leading with the feeling of the space (the views, the light, the location) before getting into the practical details of what’s included in each membership or booking type. Every page balances warmth with the professionalism a serious business tenant expects.
Key Features Delivered
1. Full Swedish–English Bilingual Experience
The entire site — navigation, service descriptions, forms, and calls to action — was built to run fluently in both Swedish and English. This was essential for a business hotel serving established local companies alongside international entrepreneurs and remote teams choosing Malmö as a base.
2. Four-Way Service Segmentation
Rather than one long “services” page, we split Workopolis’s offerings into four clear categories in the main navigation — Private Offices, Conference & Meetings, Coworking, and Event Venue — each with its own icon, description, and dedicated page. A solo entrepreneur looking for a private office and a company planning a product launch conference never have to wade through irrelevant content to find what they need.
3. Dedicated Penthouse Event Venue Showcase
The Event Venue section was built as its own visual experience — a rich photo gallery showing the rooftop terrace, panoramic Öresund views, wedding table settings, and mingling setups, alongside clear practical details: capacity for up to 72 seated guests, private terrace access, a dedicated elevator entrance, and optional catering and live music. This turns a premium, high-value booking into something visitors can practically picture themselves celebrating in.
4. “Book a Viewing” Enquiry Form
The Contact page features a structured enquiry form — Name, Mobile Number, Company Name (optional), Company Email, and Message — built specifically around the question “Do you have questions or want to book a viewing?” This makes the most common visitor intent (seeing the space in person) a one-step action rather than something buried in a generic contact form.
5. Interactive Location Map
An embedded, interactive map pinpoints the exact Riggaregatan 53 location in Västra Hamnen, helping visitors instantly understand the premium waterfront positioning that’s central to the Workopolis pitch — and making it effortless for prospective members to plan an in-person visit.
6. Trust & Compliance-Ready Form Design
The contact form includes clear reCAPTCHA protection and a direct link to the privacy policy and terms of use, alongside an explicit note not to share sensitive information like card or ID numbers through the form — a small but important detail that builds trust with security-conscious business clients.
7. FAQ Section for Self-Service Answers
A dedicated Frequently Asked Questions section sits below the contact form, letting visitors resolve common questions about memberships, bookings, and facilities instantly — reducing unnecessary back-and-forth for the Workopolis team.
Technology Stack
- Frontend — HTML5, CSS3, JavaScript — fully responsive across mobile, tablet, and desktop
- Multilingual System — Full Swedish/English language switching across every page, form, and menu
- Location Integration — Leaflet/OpenStreetMap-based interactive map embed for the Västra Hamnen location
- Lead Capture System — reCAPTCHA-secured enquiry form with structured fields for viewing requests and general questions
- Design System — A refined navy-and-gold visual identity that signals premium, professional hospitality without feeling corporate or cold
- SEO Foundation — On-page structure optimized for search terms like “kontorshotell Malmö,” “coworking Västra Hamnen,” and “festlokal Malmö”
What Makes Workopolis Stand Out
- Location: Riggaregatan 53, Västra Hamnen, Malmö — waterfront district
- Core offerings: 4 (Private Offices, Coworking, Conference & Meeting Rooms, Event Venue)
- Penthouse event venue capacity: Up to 72 seated guests
- Event venue features: Private rooftop terrace, panoramic Öresund views, dedicated entrance, catering & live music
- Languages supported: Swedish & English
The bigger win was strategic: Workopolis now has a website that mirrors the actual experience of the space itself — polished, welcoming, and genuinely bilingual — giving both local Malmö businesses and international visitors an equally confident first impression before they ever step through the door.
Conclusion
Workopolis’s website proves that a premium, design-led physical space deserves an equally considered digital presence. By combining a true bilingual experience with clear service segmentation and a standout showcase for its penthouse event venue, we helped Workopolis turn its stunning Västra Hamnen location into a website that converts browsers into bookings — in whichever language they arrive in.
