Overview
Businesses in India spend heavily on ads, websites and forms to generate enquiries, but most sales and support teams cannot call every lead on time. By the time someone gets back to the enquiry, the buyer has moved on.
OrionSoft built the Orion AI Calling Bot to close that gap. It calls every enquiry lead within minutes, speaks in Hindi, English or natural Hinglish (Hindi and English mixed, the way Indian customers actually talk), for Indian and international customers alike, qualifies the lead against the business’s own script, and updates the CRM automatically after every call. A team of 4-5 OrionSoft members works on this project.
The Challenge
Teams that run lead campaigns told a familiar story:
| Challenge | What Happens Today | How Orion AI Calling Bot Responds |
|---|---|---|
| Leads go cold | Enquiries from ads, websites and forms wait hours or days for a call | Every lead is called within minutes |
| Manual calling doesn’t scale | A fixed team makes only so many calls at once, and campaign spikes overwhelm it | Add agents to make more calls at the same time |
| Inconsistent qualification | Different callers ask different questions in a different order | Your script, asked in your order on every call |
| Incomplete CRM data | Statuses and notes depend on callers remembering to update them | Status, transcript and next step saved automatically |
| Language barrier | Generic voice bots struggle with the Hindi-English mix on real Indian calls | Works in Hindi, English and Hinglish, with speech recognition trained on Indian Hindi-English phone-call audio |
The goal: make sure every lead a business has already paid for gets a timely, consistent, well-recorded conversation.
The Solution
Orion AI Calling Bot is an AI voice agent paired with a built-in CRM and campaign manager. It is designed for sales and support teams in real estate, software and IT services, education, healthcare, loans and insurance, and any business that runs lead campaigns.
Five things it does for every campaign:
- Calls every lead. AI agents work through the whole lead list automatically. Add more agents to make more calls at the same time.
- Talks like your team, in Hindi, English or Hinglish. Speech recognition is trained on Indian Hindi-English phone-call audio, so budgets, place names and mixed-language replies are understood. The agent works in Hindi, English and Hinglish, for Indian and international customers.
- Updates the CRM itself. After each call, the lead status, transcript and next step are saved automatically.
- Follows your script and your facts. The agent asks your questions in your order and answers only from the Q&A information you provide.
- Keeps data private. The AI runs on OrionSoft’s own servers rather than third-party AI APIs, and only text transcripts are stored, not audio recordings.
How It Works
Each lead is called, sorted into one of four outcomes, and written back to the CRM with its transcript and next step.
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Bring in leads.
Upload a CSV or Excel list, or connect live sources: website forms, Google Forms and Meta ads (via Zapier or Pabbly), and IndiaMART. Fields are mapped automatically, the source is tracked, and duplicates are detected so the same person is not called twice. -
Launch a campaign in one click.
Pick leads by status, date or source, choose the agents and the script, and press Start. Teams can run several campaigns side by side, such as new leads and follow-ups, and can Pause, Resume or Stop at any time. A Test Call lets you ring your own number before going live. -
The AI agent calls and qualifies.
Each agent holds a real two-way phone conversation: short replies in Hindi, English or Hinglish, one question at a time. It handles interruptions such as “ruko, ek minute”, asks for a convenient time when the caller is busy, and ends politely if the person is not interested or is on the do-not-call list. -
Honest and brand-safe by design.
The agent never makes up answers. If something is not in your Q&A sheet, it says the team will share the details. When asked, it says plainly that it is an AI assistant. -
The CRM updates automatically.
Every call is classified as interested, not interested, callback or incomplete. Transcripts, outcomes and next steps are saved against the lead, and your status journey moves forward on its own. A pop-up shows follow-ups due today so they can be started with one click. -
Scale by adding agents.
One agent makes one call at a time; twenty agents make twenty calls in parallel. As soon as an agent is free, it dials the next lead, and a live view shows how many leads are called, calling now, waiting or skipped.
Capacity grows linearly with the number of agents, so a campaign spike is handled by adding agents rather than hiring callers. Source: Orion AI Calling Bot product design (1 agent = 1 simultaneous call).
Lead Intake and Campaign Controls
| Area | Capability |
|---|---|
| CSV or Excel upload | Upload any lead list |
| Webhook sources | Website forms, Google Forms and Meta ads via Zapier or Pabbly |
| IndiaMART | Direct lead intake |
| Smart field mapping | Fields are mapped automatically; unclear ones open a mapping screen |
| Source tracking | Each lead shows its source: CSV, IndiaMART, Meta Ads or website |
| Duplicate handling | Repeats are detected per department; choose to keep or move |
| One-click campaigns | Pick leads by status, date or source, pick agents and script, then Start |
| Live progress | Total, called, calling now, waiting and skipped |
| Full control | Start, Pause, Resume or Stop at any time |
| Test Call | Call your own number before going live |
| Multiple scripts | Different scripts for different stages |
| Built-in CRM | Lead database, call history and transcripts, auto status journey, filters, department view and export |
Voice Agent Features at a Glance
Each call is a real two-way phone conversation that ends politely.
| Feature | What It Does | Benefit |
|---|---|---|
| Hindi, English and Hinglish | Speech recognition trained on Indian Hindi-English phone-call audio | Understands budgets, places and mixed-language replies |
| Natural replies | Short replies in Hindi, English or Hinglish, one question at a time | A real conversation, not a robot |
| Script-led calls | Asks your questions in your order | Consistent qualification |
| Answers from your Q&A | Replies only from the Q&A sheet you provide | Instant, correct answers |
| No made-up answers | Says the team will share details if the answer is not in the Q&A | No false promises |
| Interruptions handled | Stops when the caller says “ruko, ek minute” | Natural back-and-forth |
| Busy or call later | Asks for a convenient day and time | Callbacks captured |
| Not interested or DNC | Apologises, thanks the caller and ends at once | Brand-safe |
| Silence handling | Checks “can you hear me?”, then closes politely | No dead calls |
| Honest about being AI | Says it is an AI assistant when asked | Builds trust |
| Male and female agents | Name and gender with matching Hindi grammar | Fits your brand persona |
| Call outcome | Classified as interested, not interested, callback or incomplete | Clean pipeline |
Use Cases by Industry
| Industry | What the Agent Asks | Goal |
|---|---|---|
| Real estate | Budget, location, BHK, move-in time | Book a site visit |
| Software and IT services | Need, business type, features, budget, deadline | Book a consultation |
| Education | Course, current class or job, batch timing | Book counselling or a demo |
| Healthcare | Enquiry, concern, preferred day | Book an appointment |
| Loans and insurance | Loan or cover type and amount | Hand the lead to an advisor |
| Any lead campaign | Follow-ups and re-engagement | Revive and sort an older list |
Control, Security and Compliance
Orion AI Calling Bot is built for businesses with several teams and real accountability requirements.
| Feature | What It Does |
|---|---|
| Multi-department accounts | Separate departments, each with its own login, agents, numbers and scripts |
| Role-based access | Owners see everything; department users see only their own leads |
| Department on/off switch | Owner can pause a department’s AI instantly |
| Calling hours | Calls are placed only between 9am and 8pm IST |
| Do-not-call list | Listed numbers are never dialled |
| Consent-based by design | Built for enquiry follow-ups only, not cold calling or bulk promotion |
| Data privacy | Own servers, no third-party AI APIs, text transcripts only |
| Secure engine access | One-time token per call, encrypted credentials |
| Dashboards and credits | Calls, results and credits used per department and business; prepaid wallet with full history |
Outcomes Teams Can Expect
Orion AI Calling Bot is designed to change how a lead team works day to day:
| Area | What Changes |
|---|---|
| Speed to lead | Enquiries are called within minutes instead of waiting in a queue |
| Caller time | Callers focus on interested, qualified leads rather than first-touch screening |
| Pipeline quality | Every lead is asked the same questions in the same order, so results compare cleanly |
| CRM records | Complete without manual data entry, with a transcript behind every status |
| Capacity | Grows by adding agents, not by hiring and training more people |
Why OrionSoft
OrionSoft Technologies builds AI agents, voice agents, chatbots and integrations for businesses that need practical, revenue-focused AI rather than hype. Orion AI Calling Bot comes from that same engineering team and is built for how Indian businesses sell, speak and follow up, and it serves international customers too.
Get Started
See how Orion AI Calling Bot can call your next batch of leads. Contact OrionSoft Technologies at info@orionsofttechnologies.com or +91 99116 34961 to book a demo and run a test call on your own number.
